Should I Run Google Ads for my Small Business?

Introduction

As a small business owner, you're no doubt always looking for new ways to grow your company. One of the best ways to do that is by using Google Ads, which allows you to reach your ideal customers. But with so many options available, it's important to know what types of ads will be the most effective for your business and how much time—and money—you should invest into them. In this post, we'll walk through some basic steps for creating an effective ad campaign on Google and explain how they'll benefit your business.

Google Ads are one of the most popular ways to reach customers online.

Google Ads can help you connect with potential customers in your area who are searching for what you offer--and it costs less than other forms of marketing like print ads or direct mailers.

With Google, you'll be able to reach customers all over the world.

When you run Google Ads, you'll be able to reach customers all over the world. Unlike some other platforms that limit their audiences to certain countries or regions, Google Ads allows you to target customers in any country and city. You can also target people based on their interests and demographics (age, gender).

You can also focus your advertising efforts by location; for example: if you have a store located in New York City that sells furniture for babies and toddlers--you could focus on moms who live within 25 miles of your store's location.

It's important to find ads that speak to your audience and provide relevant information.

When it comes to creating ads, there are a few things to keep in mind. First and foremost, your ads should be relevant to both your audience and business. If they aren't, there's a good chance they won't convert into leads or sales.

Second, keep things simple! Too many words can confuse people who are looking at an ad on their phone screen while standing in line at the grocery store (or anywhere else). Don't overdo it with fancy fonts or colors--stick with black text on white backgrounds for maximum readability no matter what device someone is using when viewing your ad.

Thirdly: use a conversational tone in order to make sure potential customers feel like they're talking directly with someone from the company itself instead of reading some boring sales pitch from some stranger whose name they'll forget as soon as they click away from the page again anyway...and fourthly...

When it comes to running ads on Google, there are a few things you'll need to consider.

When it comes to running ads on Google, there are a few things you'll need to consider. First of all, Google Ads is a paid advertising platform--you can't just set up an account and start promoting your business for free. You'll need to have a budget in order to run ads. Secondly, there are two ways that advertisers can pay for clicks: either by setting their budgets in advance or paying per click (PPC). The difference between these two methods is simple: with PPC advertising, you set aside money from your monthly budget and then pay when someone actually clicks on one of your ads; if no one does so after some time has passed since publishing the ad(s), then no charges will accrue against that particular campaign at all! If this sounds like something worth trying out for yourself... well...it might be worth looking into further before making any decisions about whether or not this would work well enough on its own merits alone without needing any additional help from outside sources such as other people's opinions/suggestions/advice etcetera."

You can use your Google Ads account to track your sales data, which is helpful when making marketing decisions.

You can track sales data, which is helpful when making marketing decisions.

For example:

• You may want to test different ad copy. If your customers are buying more frequently, it's possible that they're looking at different things than they did in the past—and this could mean that you need to change up your ads.
• You may have found a product that sells well but isn't being advertised as much as others on Google Ads (for example, a new ebook or software). Using this information will allow you to see what works best for your business and make sure that all of its marketing dollars are going toward areas where there's actual demand from potential customers instead of wasting money on places where people aren't hitting the buy button yet!

You can also use this data to make sure you're getting the most out of your advertising budget.

Tracking your ad spend is important for several reasons. First, it allows you to see how much money is being spent on each keyword and ad group. This can help identify trends and optimize your ads by ensuring that the most profitable keywords are being used in the most effective ad groups.

Secondly, tracking provides invaluable insight into when to scale up or scale down a campaign based on what's working best right now. For example, if one specific keyword has been performing well over time but suddenly stops converting at its usual rate after one day of running an ad with it as a target audience member, then this may be an indication that something has changed in their business model (or some other factor) which makes them less likely to convert visitors into customers than before - so now would be the time for scaling back!

Thirdly tracking helps measure ROI (return on investment). By measuring ROI over time we can see whether our overall marketing strategy is working for us financially; if not then perhaps we need reevaluate where our budget should go instead of blindly throwing money away hoping something sticks somewhere along the way...

You should try out different keywords and ad types until you find what works best for your business.

If you're going to try Google Ads for your small business, it's important that you don't just dive in and start running ads without first testing them. Google has a lot of different tools that can help you find the best keywords and ad types for your niche.

Use the Google Ads interface to see which keywords are performing well. You can also see how many clicks each keyword is getting, how much money they're making per click (called cost-per-click), and what kind of ad copy works best with each keyword by looking at its performance history. Make sure that whatever keywords or phrases are driving traffic are relevant ones--this will help keep people interested in what they see when they land on one of your landing pages!

Think carefully about which type of ad format would be most appropriate for your business model: text ads versus image ads vs video ads? For example if I was selling dog toys online then maybe I would want something like an animated GIF showing dogs playing with toys because it would attract more attention than just plain text which could lead customers down another path away from where I want them go.

When creating an ad campaign, you should choose keywords that people actually search for rather than focusing on broad terms like "carpet cleaners."

When creating an ad campaign, you should choose keywords that people actually search for rather than focusing on broad terms like "carpet cleaners." Take the time to do some research and find out what your customers are looking for.

If someone is searching for "best carpet cleaners in town," they'll likely be happy with any company who shows up in their search results. But if that person searches for "local carpet cleaner near me" or even just "carpet cleaning services," they're likely more specific about what they want from their service provider--and that means there's less competition from other businesses in your area offering similar services.

Running ads on Google can be very effective if you put in some time upfront to plan out your strategy and develop relevant content for your audience

Running ads on Google can be very effective if you put in some time upfront to plan out your strategy and develop relevant content for your audience.

• Research your audience. Before running any campaigns, it's important to know who you're trying to reach with your ads. This will help you determine which keywords will work best for them (and which ones won't). For example, if you sell dog toys online but only have five products available in medium size--which is too large for many dogs but not big enough for bigger breeds--you may need to target different keywords than someone selling larger dog beds or crates at their local pet store.
• Choose the right keywords. When choosing keywords, think about what people would search when looking for something similar to what yours offers; these should generally be short phrases rather than single words unless there's no other way around it (e.g., "buy goldfish"). Make sure they align with both products offered by competitors as well as topics related directly back into broader concepts like "pets" instead of just saying "goldfish." Also keep track of how often each keyword gets searched so that over time things don't become stale due simply because demand has dropped off significantly after initial success was achieved through early testing periods where everything seemed rosy but now there are no more new leads coming through since nobody seems interested anymore despite having advertised heavily beforehand!

Conclusion

Google Ads can be a great way to reach new customers, but it takes time and effort to get started. You should spend some time planning out your strategy before you start running ads on Google. If you want help getting started with your Google Ads campaign, check out our free 7 Step guide here!